Restaurant menu system
Modular menu copy and seasonal update workflow for a farm-to-table restaurant.
The brief
A farm-to-table restaurant changed its menu every six weeks but had no system for writing it. Each update meant a late-night scramble and inconsistent descriptions.
What I did
- Built a menu description template with rules for length, tone, and ingredient callouts
- Wrote the first three seasonal menus from scratch
- Created a one-page style guide the kitchen and front-of-house can follow without me
- Set up a shared content manager workflow so updates take 30 minutes, not a full day
Result
Menu updates went from a two-day stress event to a half-hour task. Guests started quoting menu descriptions back to staff as a joke, which is how you know it stuck.
(Sample project — replace or delete this item in the content manager.)