Tech startup landing page
Launch page and product copy for a B2B SaaS tool.
The brief
A three-person startup had a working product but a landing page that explained nothing. Visitors bounced before understanding what the tool actually did.
What I did
- Rewrote the headline and subhead around the customer's problem, not the product's features
- Structured the page into five scannable sections: problem, solution, how it works, pricing, FAQ
- Wrote all microcopy: button labels, form placeholders, empty states, and error messages
- A/B tested two headline variants for the first two weeks after launch
Result
Sign-up conversion went from 1.2% to 3.8% in the first month. The founders stopped explaining the product on sales calls because the site finally did it for them.
(Sample project — replace or delete this item in the content manager.)